Here are some miscellaneous points
one must be considerate of while making an advertisement. Many of the best
performing ads have taken them into account and have shown great results. First
and the foremost thing is Simplicity. Simplicity
is something that everyone appreciates. Your ad depicting a scenario is a
simple manner can make the scenario more understandable and memorable. Making the
ad complex or combined with a lot of short stories can create an utter
confusion and a sense of obscurity. Second comes the Storytelling. A good ad has a great storyline that makes it more
understandable, interesting and engages the audience into it completely. A story
makes it easier for the audience to relate to the ad. Furthermore, we have Humor. The humor in the ads should be added according to the age
the ad is made for. For example – the humor in the ad for a teenager will be
way different from an ad for old age people. But the key point is that every ad
should have an element of humor in it to make it more interesting.
Another thing that an
advertisement should never lack is Relatable Situations.
It should be able to connect the audience with itself. This can be done by
making ads based on situations that everyone faces almost every – day. This conveys
the direct message of the product to the audience which helps them make an easy
– buying decision. And lastly, the ad
should have a good Branding. Branding
basically means giving your ad a specific or signature audio or video or a
symbol that helps the audience to identify your brand easily. This makes the ad
stronger and also gives it a good differentiation from other brands in the
market. All these key components can really make an ad effective and strong
enough.
Hope you liked this post. Do not
forget to comment below. I’ll be back with another post soon.
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