If you want to make a very imperative and effective advertisement,
you need to keep in consideration the five M’s of advertising. These five elements
can help really help make a feasible yet impactful advertisement. So, the first
and the foremost element that comes up is “Mission”. A mission or a strong cause is
very important in an advertisement. The advertisement you create should depict
its real reason and basis for publicising it in generic terms. It should be
very clear from the ad that what it is about. Secondly, “Money” is another major thing you need
to keep in mind. You don’t want to create an advertisement that requires a huge
budget. It should be feasible and a reasonable budget demanding advertisement. You
need to cut any extra costs and avoid wasting money at every point.
Moving on, the next factor is “Message”. Now, it’s very important for your ad to convey a certain message. If
a viewer or a customer cannot understand what you ad is about or which product
it is publicising, then your ad is certainly a failure, because that’s what an
ad is all about, to convey properly and clearly about the product. The fourth
most important element is “Media”. It is all your job to decide which channel of media you want to
choose for airing your ad. You need to choose a media that is best in
publicising and making your ad a hit. Most of the commonly used media are television,
newspaper or online media etc. You can make an ad that is best suitable for all
types of media, that is, for example you can air them on both the television
and online media. The last and very important element is “Measurement”. Measurement here, basically
means that while you create the ad, you keep in mind the total effectiveness of
your advertisement, that is, who is it reaching, the way it is resonating
customers and what are their reactions in response to that. This helps you to
maximise the effectiveness of the advertisement you create. All these factors
all so essential in creating an ad that if missed any single, the advertisement
would be a failure.
Hope you found my post informative and interesting. Please do not
forget to leave some comments.
Here is a link as to how an advertisement really should be.
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