Hi! My previous post was about the five elements that help create an
imperative advertisement. In this post, I’d like to discuss creativity and its
parts that redefine an ad and give it a new outlook. Creative advertising is
basically the form of advertising involving some innovative methods that make
the ad long lasting, more memorable that solely works with less media spending
and building a greater customer base. The first part of creativity is originality. Originality is basically those
out of box ideas that are very new and fresh and haven’t been used by anyone in
the past. These ideas create an interest in the ads and surprise the viewers
which instigates in them the curiosity to try the product. It makes the ad so
eye catching that one would repetitively like to watch or read it. Secondly, meaningfulness is something that an ad demands. The
message behind the ad makes the ad memorable. It will create viewers’ interest
in the ad and also spread the message easily at a greater level. It also
specifies the characteristics of the product and gives the customer a desire to
buy it by tempting him. Lastly, the ad should have a sense of connectivity. With the utter help of
connectivity, the customers will feel connected to the ad and will be able to
relate to it as well. All three of these help to make an advertisement creative
and unique which automatically adds up to the sales of the product. Also, an
important thing about creativity is that it should be within the restricted
constraints of the society like age, gender, culture etc.
Hope you all liked this post. I’ll surely post some more soon. Hope to
see your views in comments.
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