Coming to the effective
advertising, there is a lot to the advertising industry. In this post, I am
going to talk in – depth about effective advertising. The advertising industry
itself is the most quality – lacking industry and this statement is based on
testing made over several decades. It has been noticed in last couple of
decades, only half of the advertisements work and have a good effect on
consumer behavior, rest half have been misleading the consumers and been a
cause for companies’ declining sales. Also, the cause for advertisements to be
non – effective has been found out which is that the advertising agencies or
companies that publish or create these ads do not test the advertisement before
airing it. So, none of the makers know if the advertisement is any good or not.
Furthermore, there are also many barriers that are caused to effective
advertising. Firstly, it is sell – delusion, meaning that the makers of the
advertisement feel that there is no need for an objective evaluation or test of
the ad and prefer airing the ad just like that. Secondly, people think that
sales performance of a product can tell if the advertisement is working but
that’s not true because some advertisement can take even less than weeks to
work and some might not even work till some months and after that may flourish,
so it’s nearly not fair to say that advertisements’ performance can actually be
interpreted through the sales response. Another barrier is a poor or lack of a
strategy, in which a client did not really do a research upon his product and
just made an advertisement. This lack of research and homework can lead to an advertisement
that the public might really get attracted to which further will not help self
the product efficiently. As a conclusion, I’d like to say that an advertisement
maker should always be considerate of strategy and plan before he makes one. So,
that’s all for this post folks! I hope you all liked it and found it informative.
Also, do let me know some more barriers if you know.
Hope to receive some
really helpful comments from you!
Also, I have a link below
on a better advertising technique, do not forget to watch it!
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